Last year, Flagstaff went through a trial period with a bike rental company called Spin. Complaints quickly arose as bikes were being left inappropriately around the community. The orange bikes flooded the city which led the city council to take action. Flagstaff Vice Mayor, Adam Shimoni, says that the trial period with Spin Bikes left a bad taste in their mouths. The community would like to work with another bike-share company that is more dialed in. Gotcha is the new company that is working with the city of Flagstaff and Northern Arizona University to create a more effective bike-share program.